Novick Releases New TV Spot, “Pull the Plug”

FOR IMMEDIATE RELEASE
April 21, 2008

Portland – Steve Novick’s campaign for U.S. Senate today launched its third political ad, “Pull the Plug,” that will airing to a statewide audience. Novick’s first two ads, “Beer with Steve” and “To Tell the Truth,” have received substantial attention across Oregon and the nation.

“Our latest ad continues our departure from conventional political advertising, while also offering voters clear substance on the difference between Steve and his leading primary opponent,” said Jake Weigler, the campaign’s manager. “We think that Oregonians are looking for a break from politics as usual and this ad will help remind them that Steve Novick is anything but the typical politician.”

The ad was produced by Eichenbaum + Associates, the innovative media firm that also develops Senator Russ Feingold’s political advertising.

A copy of the ad can be viewed at: http://www.youtube.com/watch?v=IhrnM_TgWH4 The script of “Pull the Plug” follows this release.

“Pull the Plug”

Eichenbaum + Associates

:30

VO: Steve Novick, Democrat for U.S. Senate. Tough. Smart. Tireless. He represents real hope, for real change, in really tough times –

Novick: Sorry, but I refuse to run the same old ads as ordinary politicians. My campaign is about telling the truth and standing up for working people. Unlike my opponents, I think millionaires should pay Social Security tax on all their income – not just the first $100,000. I’m Steve Novick and I approve this message.

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